Types of Shopify Automatic Discounts and How to Use Them to Increase AOV

Automatic discounts in Shopify are a powerful tool to boost conversions and increase your store’s Average Order Value (AOV). By applying discounts automatically at checkout, customers are more likely to purchase more items, and you create a seamless shopping experience.

1. Percentage-Based Discounts

Offer a percentage off orders over a specific amount, like "10% off orders above $150."
This encourages customers to add more to their cart to qualify, raising AOV.

2. Dollar-Based Discounts

Provide a fixed discount, such as “Get $20 off when you spend $100.”
This incentivizes customers to increase their total purchase to unlock the discount.

3. Buy X, Get Y Discounts (BOGO)

Give customers a free or discounted item when they purchase another product.
BOGO offers encourage customers to add more items to their cart to get additional savings.

4. Free Shipping Discounts

Offer free shipping once a customer reaches a specific order value, like "$75."
Customers are likely to spend more to avoid shipping costs, boosting AOV.

5. Quantity Discounts

Provide discounts based on the number of items purchased, like "15% off when you buy 5."
This motivates customers to buy in bulk, increasing both sales and AOV.

6. Tiered Discounts

Offer larger discounts for higher spending thresholds, such as "10% off $50, 20% off $150."
Customers are encouraged to spend more to unlock better savings, driving up AOV.

Conclusion

Shopify’s automatic discounts provide a seamless way to increase your Average Order Value while giving your customers a more rewarding shopping experience. Whether it’s through percentage-based or BOGO offers, these discounts can motivate customers to buy more, ultimately boosting your sales and revenue.For detailed blog :https://meetanshi.com/blog/shopify-automatic-discounts/